Incentra Insights

We’re sharing our top 5 blog posts (by the number of page views) that were published over the last 12 months. If you missed any of these posts, check them out here. They feature the latest topics in the industry as well as helpful information on employee recognition and channel incentives.

Why the Focus on Sales Enablement?

As sales organizations struggle to find a “new normal”, they are increasingly focusing on their sales enablement strategies. Last year, Forbes predicted that sales enablement would become a critical element in the coming year’s post-pandemic sales planning. It appears their predictions are coming true.

Campaigning for more employee recognition to a perhaps skeptical C-Suite can be a difficult task, but it can be made simpler with the right tools and evidence of value. This includes highlighting high-level benefits and results of your proposed recognition initiatives.  

A Time of Rough Sailing

There is no question it has been a tough several years for U.S. companies. The upheaval in normal business operations, the emergence of the hybrid workplace, and the great resignation are just some of the overwhelming challenges faced by both employers and employees.

Indirect sales reps value a good sales incentive program as it shows appreciation for their loyalty to the brand and creates an interactive experience in which to participate. However, the difference between a base-level and a sophisticated program could be impacting your bottom-line results.

A State of Emergency

There is no question that the pandemic dealt a crippling blow to our national healthcare system. In a letter sent in March of this year to the House Energy and Commerce Committee, the American Hospital Association called the workforce shortage hospitals were experiencing a “national emergency,” projecting the overall shortage of nurses to reach 1.1 million by the end of the year. And it’s not just nurses. Professionals from medical lab workers to paramedics are in short supply. And it doesn’t appear that we’ll be out of the woods anytime soon.

What Is Generational Diversity?

Generational diversity means having a wide range of generations in the workforce at the same time. This is an essential concept in the workplace today as people are retiring later, and there can be five generations in the workforce: Generation Z (1997-2021), Millennials (1981-1986), Generation X (1965-1980), Boomers (1946-1964), and Traditionalists – also called the Silent Generation (1922-1945). (I personally know a few Traditionalists who really enjoy their part-time work and the extra cash it provides them.)

New Focus on Sales Training and Development

 As sales leaders continue to cope with the myriad of changes after the pandemic, one issue is beginning to emerge as a critical challenge to overall sales success. Due to the proliferation of working remotely and virtual selling, many sales teams have experienced a lack of sales training, product knowledge, and staff collaboration.

Cost of the Growing Employee Turnover Rate

 U.S. employers are struggling with an unprecedented rise in employee resignation rates. According to new figures from Gartner, 37.4 million people will voluntarily quit their jobs this year, a quite staggering 20% increase on pre-pandemic levels. 

Marketing your channel incentive program is essential to the program’s success. It won’t matter how great your program is if only a small number of people are participating. Continually recruiting new participants should be one of your top priorities.