Incentra Insights

Social Recognition and Employee Engagement

Posted by David Chittock on Jul 5, 2016 4:19:53 PM

Social media and employee recognition

The Impact of Social Media on Our Society

There is no question that the social media revolution is transforming our world at every level.  Just witness the current presidential campaign and how Twitter and Facebook are shaping the political discourse.  It should be no surprise that social media is also impacting the workplace and that companies need to address this phenomena in a number of ways including employee recognition. 

Why Employee Recognition Has To Go Social

With the workforce becoming more global, social, mobile and multigenerational, a new strategy for employee recognition is needed. Social recognition focuses on employees’ behavioral habits and leverages new social technologies to give more people a voice in saying “thanks” adding an important tool to an organization's rewards strategy.  According to SHRM, there are five employee engagement and recognition trends companies should consider in 2016:

  • Work-Life Balance Becomes Work-Life Blend: Employees today more than ever are looking for meaningful work over a larger paycheck. The best companies not only provide that meaning, but also let employees work on their own terms. Employers are increasingly embracing the idea that work can happen anywhere and at any time for many job functions.

  • Employees Will Crave Consumer Tech - Even at Work: As the line between work and personal life continues to blur thanks to mobile technology, younger employees who have always used their smart phones for work and play will see no need to differentiate between the tools they use in their personal lives and the ones used at work.

  • Company Branded Rewards Are Old News: Today it’s becoming common for employees to switch jobs every 1-2 years and nobody aspires to display an engraved plaque in their tiny open office workstation. Non-monetary recognition that is social, which means it can be seen by peers, commented on, and even shared on outside networks, is the new reward currency.

  • Competitive Compensation & Benefits Not Enough: Younger employees in particular are looking for experiences rather than just a paycheck. They want to grow and learn in their careers and be a part of something they can be proud of.

  • Consolidation in the HR Tech Space: Recognition platforms are great sources of information about daily employee accomplishments that are linked to the values that align with the company’s goals and culture. This data can enrich manager feedback by providing a clear picture of short-term behavior and achievement.

It’s clear that in 2016 employees will continue to shape the world of work as they strive to create meaningful and fulfilling careers. The companies who successfully cater to their personal goals will reap dividends with more engaged employees who stay longer and work hard.

HR managers are going to need a knowledgeable and expert partner to successfully embrace this brave new world of social recognition.  We’re on this.  We can help.

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Categories: Employee Engagement