The Growth of Incentive Gift Cards
What’s Driving This Growth?
RECENT BLOG
Recently, the IRF conducted a study into the meteoric growth of the incentive and gift card market.in channel partner sales. For over five years, merchandise and gift card incentives have been steadily building and show no signs of trending downward. During 2014, more than a third of planners increased their incentive merchandise/gift card budgets while less than 10 percent decreased them during this time. In 2015, the market is projected to continue to strengthen, with 44 percent of program owners increasing their budgets and a scant 6 percent decreasing them.
Categories: Sales Incentives
Reward Sales Results or Sales Behaviors – What Works?
Posted by David Chittock on Jul 7, 2014 12:22:00 PM
Why Results Aren’t the Only Measure
It’s no secret that sales incentive programs based solely on sales results usually follow the 20/60/20 rule. This means that 20% of the sales force is actively engaged, 60% are muddling along and 20% are actively disengaged. How can a sales manager achieve the 100/100 rule.
Categories: Sales Incentives
Honestly…Most of Us
Let’s face it. Implementing sales analytics can be overwhelming for the most stalwart sales managers. The amount of data to be managed and analyzed can be mind- numbing. It’s not unusual for managers to feel snowed under by the tsunami of sales data engulfing them.
Categories: Sales Incentives
