Incentra Insights

Back to Basics

Based on the chaos of the past several years, many sales managers are wondering if we will ever return to a normal sales environment. The answer is probably not. However, as we are slowly entering our new normal world, this may be a good time to reflect on the fundamentals of a successful sales incentive program. Despite the tumult in the marketplace, some basic concepts of recognizing and rewarding your sales team’s efforts will inexorably remain the same. So this is a good time to recall those essential concepts.

This post is part two in a series of blog posts discussing The Healthcare Employee Recognition Playbook. In case you missed the first post, you can read it here.

One Constant in the Ever-Evolving World of Work

 The only thing we know for certain is that things will change. This has been the all too real experience of employers and employees in the past several years. The workplace has continually evolved through periods of lockdowns, remote operations, and hybrid settings. The disruption to the normal workplace environment has been tumultuous and stress-producing.

Companies have learned the incredible value of implementing and utilizing employee recognition programs to reward and retain their current staff, in addition to helping them attract new employees. In healthcare where success is measured by the quality of care patients receive, the importance of recognition is even greater.

Adapting to the New Workplace Culture

According to a recent Forbes article, 2022 will be the year of the workplace culture. The seismic changes in the workplace environment caused by the pandemic have left employers struggling to both retain employees and manage remote workers. The traditional workplace as we know it no longer exists.

It’s a new year and 2022 has already shown that we will have to deal with labor and supply shortages among other challenges. That’s why it’s essential to evaluate your current channel incentive program and make the necessary changes for your business to thrive this year.

The Growing Healthcare Labor Shortage

There is no question that COVID-19 has had a devastating impact on the healthcare workforce. Hospitals and health systems are battling a labor shortage that industry groups, executives, and analysts do not expect will disappear in 2022.

As a new year begins, we want to share our top 5 blog posts (by the number of page views) that were published in 2021. If you missed any of these posts, be sure to check them out here. They feature the latest topics in the industry as well as helpful information on employee recognition and channel incentives.

The end of the year can be a bit frantic as we try and navigate our personal obligations that may include buying gifts, decorating, family gatherings with our professional obligations – for some businesses, this is their busiest time of year.

There is no denying that we are living in a brave new digital world that dominates virtually every aspect of our lives. This of course has had a massive impact on not only the ways we sell products and services but also how we compensate and reward our salespeople. The old sales incentive models just won’t work in today’s virtual environment. It’s time to do some serious updating if you’re using an outdated plan. But where do we start?